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Project: Amika Brand Expression Presentation
Role: Presentation Designer
This project involved designing a comprehensive brand expression deck for Amika, focusing on translating the brand’s high-contrast, illustrative identity into a functional presentation layout. The objective was to showcase the core essence and visual personality of the label to external stakeholders while leaning entirely into its signature aesthetic. To achieve this, the design shifts away from traditional minimalist framing, utilizing bold black outline treatments, heavy typographic anchoring, and solid color-blocked panels to segment content. My design decisions focused on leveraging these flat graphic elements as structural tools, turning intense color palettes into clean visual zones for text and imagery. The final deliverable establishes a sharp, stylized presentation layout that balances an unapologetically vibrant aesthetic with precise composition and crisp narrative pacing
