For confidentiality reasons and client privacy, some texts in this project has been replaced with Lorem Ipsum.
Project: Tropicana & Naked Masterbrand Strategy & Creative Presentation Layouts
Role: Presentation Designer
This project involved designing a comprehensive masterbrand strategy presentation and campaign playbook for a dual brand portfolio, focusing on the strategic alignment of Tropicana and Naked. The objective was to pitch multi-platform creative directions and proof-of-concept content ideas—such as "The Break Room Ravager"—to drive consumer franchise growth among younger families.
Working in close collaboration with the creative team, my role focused on taking an established conceptual brief and expanding its illustrative visual direction across a comprehensive series of new slide layouts. The design applies a system of high-impact, full-bleed color blocking and minimalist vector iconography mapped across different brand sections. To keep dense strategy frameworks and concept scripts highly readable, information is organized into clean text containers supported by a disciplined typographic hierarchy. The final deliverable demonstrates a premium, production-ready deck that communicates a cohesive corporate strategy with sharp technical precision.
