Project: COS Strategic Brand Analysis & Retail Presentation (Concept Design)
Role: Presentation Designer
This concept design project explores how to unlock the potential of creative layouts, break the grid, and maximize image potentials to generate visual diversity within a minimalist brand system, while seamlessly incorporating text-heavy pages and infographics. The objective was to design a client-facing strategy deck that seamlessly synthesizes creative brand directives with seasonal retail concepts. To elevate the presentation architecture, I established a strict typographic hierarchy and balanced heavy asymmetrical whitespace with structural grid alignments. Rather than relying on repetitive slide structures, the system utilizes dynamic image masking, editorial composition blocks, and intentional focal points to manage varied content. The final deliverable highlights how brand storytelling can be mapped into a fluid visual narrative, maximizing engagement through premium graphic execution and precise layout pacing.
